Vrddhim

Welcome! I’m Vivek

Your Partner In Strategic Marketing & Growth

I provide high-impact, flexible marketing leadership tailored for startups and scaling brands ready to reach their full potential. With 18 years of experience across key areas of marketing, I deliver strategies that drive real, measurable results.

At Vrddhim, my goal is simple: to make your marketing investment work smarter and harder, so you can achieve impactful growth without the need for a full-time hire. Let’s build your brand’s future, together.

Empowering Brands with Strategic Marketing & Media Solutions

Partner with Vrddhim Martech Solutions for Fractional CMO, Brand Building, Media audit, Media pitch Management, and Media Strategy.

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Ready to Take Your Marketing to the Next Level?

Our Promise

We specialize in building brands from scratch, optimizing media investments, and driving ROI-focused campaigns with precision.

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Our Story: Experience, Expertise, and Excellence

Experience Built With Renowned Brands

Vrddhim was founded with a vision to bring the best practices and innovative marketing strategies learned over nearly two decades working with leading global brands. As the founder of Vrddhim, I have had the privilege of leading and shaping marketing and brand-building initiatives for some of the world’s most influential brands, including Unilever, Amazon, Meesho, Future group, ITC, etc. Each role equipped me with unique insights into consumer behavior, cutting-edge marketing tactics, and the power of building impactful, purpose-driven brands. At Vrddhim, I channel this extensive experience to provide our clients with strategic, data-driven marketing solutions that accelerate growth and resonate with their target audiences. This journey fuels my commitment to help businesses of all sizes unlock their true potential.

Why Choose Us

Key Highlights

Years Of Experience

Number Of Brands

0 +

Brands Worked For

Services Overview

Fractional CMO
Leadership Without the Full-time Cost

Our Fractional CMO services give you access to industry-leading expertise without the overhead of hiring a full-time executive. We'll work with you to build and execute comprehensive marketing strategies that align with your business goals.

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Fractional Media Head
Maximize Your Media Investments

Vrddhim helps brands manage and optimize media investments with an experienced media head who can build and execute data-driven campaigns to deliver ROI.

Get Started With Media Strategy

Media Audit
Boost Efficiency with a Media Audit

Ensure that your media investments are aligned with your business objectives. Our comprehensive media audits will identify areas of improvement and provide actionable recommendations to maximize returns.

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End-to-End Media / Creative Pitch Process Management
Streamline Your Media Strategy with Expert Pitch Management

At Vrddhim, we take the complexity out of media pitch management. From crafting clear briefs to shortlisting the right agencies, evaluating proposals, and negotiating the best terms, we handle the entire process to ensure you get the most value for your media spend. Our expert, unbiased approach guarantees transparency, accountability, and optimal results, allowing you to focus on your business while we ensure your media strategy is in expert hands.

Let Us Handle Your Next Media Pitch

360° Brand Accelerator
Get Ready to Launch Your Brand

Our Brand Accelerator program is designed to fast track your brands growth journey. From market research and positioning to launch execution, we build your brand's foundation for success.

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360° Brand Accelerator: Get Ready to Launch Your Brand

Our Brand Accelerator program is designed to fast track your brands growth journey. From market research and positioning to launch execution, we build your brand's foundation for success.

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Clients and Case Studies

Brands We've Empowered

Our clients have trusted us to deliver strategic marketing solutions that drive growth.

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Testimonials

What Our Clients Are Saying

Working with Vrddhim has been a game-changer for our brand. Their expertise in media strategy and marketing leadership is unparalleled. From conducting a thorough SWOT analysis of our brand , calling for an exhaustive and transparent media and creative pitch, kickstarting our brand marketing journey and giving us a scalable playbook for future growth, they helped us optimize our investments and significantly improve our ROI. The team is incredibly knowledgeable, professional, and always focused on delivering results. Thanks to Vrddhim, we've been able to scale our marketing efforts efficiently without compromising on quality. I highly recommend their services to anyone looking to elevate their marketing game!

Trivesh D

COO of Tradejini

Let's Drive Your Brand's Growth Together

Reach out to Vrddhim for tailored marketing solutions designed to accelerate your brand's success.

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Work Process

For Fractional CMO

Discovery & Immersion

Gain a deep understanding of the business, its goals, challenges, and market position. Conducting a detailed audit of existing marketing efforts, brand positioning, and customer insights. Review financials related to marketing spend, ROI, and customer acquisition costs (CAC)..

Strategic Assessment

Analyzing the business short term and long term growth plans. Defining key prioritise that align with the busines goals. Align KPI's with leadership. Identify gaps if any between current marketing efforts and targetted business outcomes.

Revisit Target Audience

Validate customer segments and personas to ensure that the brand is targeting high-value cohorts. Revisit the brands value proposition to enhance differentiation. Validate the messaging and positioning to resonate with the target market.

Team Structure

Conduct a skills audit of the internal marketing team and external vendors/agencies. Identify gaps that needs to be addressed Vis a Vis the business/ brand objective. Determine if external support is needed .

Developing A Plan

Align a 3-6-12 month roadmap outlining key initiatives, such as product launches, campaigns, or brand refreshes. Align and implement a marketing playbook with the most effective marketing channels. based on target audience.

Implementation & Execution

Oversee the execution of marketing plan . Optimize workflows, manage cross-functional teams, and ensure smooth collaboration between marketing, sales, and product teams. Implement necessary tools for marketing automation, CRM, or analytics tracking.

Reporting & Optimization

Track key performance indicators (KPIs) like lead generation, engagement, brand reach, and ROI. Analyze campaign data, refine strategies based on results, and adjust tactics. Regularly report progress to leadership and stakeholders, ensuring transparency and alignment.

Long-Term Strategy

Develop a scalable marketing strategy to ensure sustained growth. Build internal capabilities by training the in-house team and streamlining processes as per best practise. Oversee implementation of long-term initiatives such as brand loyalty programs, content marketing engines, or thought leadership.

Continued Engagement

If the engagement is short-term, ensure a smooth transition of marketing knowledge and processes to the internal team. If ongoing, continue refining strategies and expanding initiatives in line with business growth. Ensure the business can continue to execute and evolve the marketing plan effectively.

Work Process

For Fractional Media Head

Scope Of

Work For Media Audit

Auditing existing agreement

Assess whether the scope of work in your agency agreement meets your business needs and if the charges are fair. Evaluate if the assigned team offers the right balance of quality and capacity. Decide between a fixed payment or commission-based structure, ensuring fees align with industry standards.

Auditing overall media strategy

Assess how well your media strategy aligns with your business goals. Ensure that it resonates with your audience's media consumption habits, reflects the competitive landscape, adheres to category norms, fits your product offerings, and is grounded in your business realities.

Auditng digital media strategy

Evaluate the platforms in your digital media strategy for audience relevance, business goals, and category norms. Ensure campaign parameters align with objectives and monitor traffic quality for fraud. To access necessary data to review execution use the Start, Stop and Continue framework.

Auditing offline media strategy

Auditing your offline media strategy—covering TV, print, hoardings, and events—ensures alignment with business goals and cost efficiency. It verifies audience engagement, evaluates ROI, benchmarks against competitors, and ensures regulatory compliance. This process helps optimize media spend.

Auditing Content strategy

Ensure your content strategy aligns with audience preferences, business goals, and industry norms. Evaluate your content library for brand adherence, performance metrics, and SEO impact. Identify improvement opportunities, benchmark against competitors, and assess content lifecycle.

exisitng rates VS benchmarks

A media rate audit evaluates the cost-effectiveness of your media buys by comparing rates across channels like TV, print, digital, and outdoor against industry benchmarks. It ensures you’re receiving competitive pricing, identifies savings opportunities, and helps optimize media spend while holding agencies accountable for transparency and performance.

Sharing findings

We will compile a comprehensive presentation that outlines key findings from the audit across all relevant areas. This presentation will include a thorough analysis of the data, highlighting strengths and weaknesses identified during the audit process. We aim to drive meaningful progress.

identified improvement areas

Post aligning the improvement areas, share a detailed approach on the strategy to implement the identified improvement areas and plug the gaps. Once aligned with the leadership, implement the same with agency partners.